What makes a bartender a great bartender? Shot in New Orleans during Tales of the Cocktail, this series explores the intricacies of the craft, the art and orchestration, that goes into creating a memorable bar experience, straight from the mouths of twelve of the top bartenders in the US and Canada.
Beyond the Bar
- Dancer
- Scott Baird of San Francisco talks about the dance of the bartender behind the bar. He also told a touching story about the rich life bartending brings that we would have loved to share.
- Adrenaline
- Evan Hawkins from Atlanta describes the adrenaline rush of high volume bartending. And even manages to live the part by breaking a sweat.
- Voyeur
- Eric Tecosky from LA talks about the stories that unfold right in front of him every night at the bar.
- Artisan
- Joaquin Simo of NYC talks about artisanal cocktail making and new trends. Apparently he was hung over. We would never have guessed.
- Host
- Willy Shine from NYC talks about creating an unforgettable experience at the bar, and shares his most memorable moment.
- Boss
- Bartending legend Tony Abou-Ganim from Las Vegas talks about how the bartender is the guy you come to see.
- Scientist
- Lauren Mote from Vancouver shares her expertise in the food science of mixology.
- Architect
- Charles Joly of Chicago talks about building a drink from the ground up and making it a custom experience for a guest.
- Connector
- April Wachtel of Boston shares her insight into the power of the bartender to connect people.
- Icebreaker
- David Ortiz tells his favourite matchmaking story.
- Local
- Danny Valdez of New Orleans talks about the power of the local bar and it’s value to the community. We shot these spots in New Orleans near enough after the Katrina devastation to have made this piece have way more resonance and significance…