RONA decided to enter the branded content space with a set of agency written scripted narratives featuring customers in a series of conundrums and RONA employees offering solutions. A fun way to bring products and expertise to the forefront.
The RONA Chronicles
The Mission
An army man needs some lighting for his mess hall back at base camp.
The Getaway
A beleaguered mom fantasizes about a spa getaway.
The Kids
A man who is deeply connected to his plants needs to build them a better home.