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Thanks Showcase
The Showcase marketing team, in a bid to increase awareness of Showcase, decided to open the creative challenge up to several contenders. Our in-house creative team competed with our agency of record, and another agency that had been vying for our business. We brought to the table a campaign that felt so right that we confidently handed out socks at the beginning of the pitch, and told the marketing team to put them on because we were about to “blow their socks off”. And so we did.
Please be advised that some of the materials you are about to see will offend your grandmother. In fact, the Thanks Showcase campaign caused host Keith Olbermann to say (sarcastically) “Your parents must be very proud,” as we left the stage with our special recognition trophy at that year’s Promax/BDA awards. But I already knew that my mother didn’t tell her friends I worked at Showcase.
- Schtup
- What were we thinking?
- Spank
- The actors and crew had such a blast filming these spots, I am sure there were another hundred impromptu adlibs that could have made the cut.
Thanks Showcase 2
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- Candlelight
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- Cleveland
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- Movie Theatre
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Think Showcase
These Showcase images spots are from the archives. Unabashedly niche and irreverent, Showcase Television was a very special brand that lived In a very special time. The attitude was real and irreverent and funny. And we had a ball. The Think campaign was originally developed by our agency and us and originally executed the brilliant Stephen Markle. When he left to pursue greater things, I endeavoured to walk in his footsteps, here for the first time.
- American History X
- This spot was shot in Pioneer Village at about 4 or 5 am as we had to clear out before the historical site opened for visitors. It was a full team effort, with wardrobe under the bed to orchestrate the skirt drop and the key grip suggesting the face the actor should make at the end.
- Gummo
- What a creepy spot! I can imagine the parents of all those kids watching uncomfortably, thinking, “What the hell am I doing letting my kid be in this?” And then there was that one kid who yelled out the minute we had him seated in place, “When am I getting paid!?”
Showcase at 10 / Wow
Showcase at 10 became a nightly destination for the best shows from HBO, Showtime, F/X and the like and so we created a series of spots to depict the impact of those great shows on people, who just couldn’t stop talking about them the next day.
- Water Cooler
- Ah, the water cooler. Ah, the endless spit takes. Kinda gross, really.
- Firehose
- I think the guys with the firehose running through the office is one of my fave moments.
- Pied Piper
- I love when crazy shit happens in the boardroom.
Showcase at 10 / Unmissable
Showcase at 10 as a nightly destination for the best shows from HBO, Showtime, F/X, and the like, became, in a word, unmissable. We created a campaign that depicted people’s desperation to get home and in front of the TV on time. Showcase even had branded taxi cabs giving people free rides home between 9 and 10 to be sure they didn’t miss Showcase at 10.
- Run For It
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- Hurry Up
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- All Gone
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Showcase / Pride Week
Showcase, being the brand that it was, embraced Pride Week and held a film festival in its honour every year. What began as a spoof of a Gap featuring the B-Girlz dancing on a white syc with the words “Everybody in Drag” evolved in subsequent years into audition scenes, featuring a celebration of classic movie lines delivered by drag queens.
- Pride
- What began as a spoof of a Gap featuring the B-Girlz dancing on a white syc with the words “Everybody in Drag” evolved into these audition scenes and the celebration of classic movie lines.
- Pride
- What began as a spoof of a Gap featuring the B-Girlz dancing on a white syc with the words “Everybody in Drag” evolved into these audition scenes and the celebration of classic movie lines.